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Steven Fyke is an experienced professional with a diverse background in product development and design. As the Chief Product Officer at medreddie since September 2021, Steven has focused on streamlining medical device RFP processes to enhance patient outcomes. Steven also serves as Founder and President of SnapPea Design, guiding organizations in constructing compelling brand narratives through an iterative design strategy. In addition, Steven is the Founder and CEO of Furna Inc., and mentors startups at the Accelerator Centre in various aspects of product development and user experience design. Notably, Steven spent over 14 years at BlackBerry in roles ranging from Technical Director, Design Foresights to Sr. Concept Development Engineer, leading innovative projects that enhanced user interaction. Steven holds a Bachelor of Applied Science in Mechanical Engineering from the University of Waterloo.