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Sofia Pombinho has a robust background in marketing, communication, and digital strategy, currently serving at MDS Group since June 2021. Previously, Sofia was involved in communication and brand management at Lusitania from October 2019 to June 2021, and held various positions at Liberty Seguros (Portugal) from January 2009 to October 2019, including roles in social media, business support, and strategic marketing. Initial experience includes a position in the Sales & Network Development Department at Toyota Caetano Portugal, S.A. Sofia's educational qualifications include an Executive Education Program in Digital Transformation and an Advanced Program in Marketing for Executives from Católica Lisbon School of Business and Economics, as well as a degree in Business Management from Católica Porto Business School.