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Derek L.

Associate Director Of Integrated Media & Analytics at MDG

Derek L. currently serves as the Associate Director of Integrated Media & Analytics at MDG, where responsibilities include client collaboration for goal setting, management of paid social media buys, and development of strategic integrated programs across various channels. Prior to this role, Derek was the Director of Paid Media - Performance Marketing at Tribune Publishing Company, overseeing substantial direct-response campaigns to drive subscriptions. With a diverse background in digital marketing consulting and marketing analytics management, Derek has developed expertise in performance marketing strategies, SEO, and data analysis across numerous industries. Educational qualifications include a Masterā€™s Degree in Marketing from Georgia State University and a Bachelorā€™s Degree in Business Management from Alabama Agricultural and Mechanical University.

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