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Cherie Lau is currently the Group Brand Manager at McPherson's Consumer Products Pty Ltd. Cherie has previously held roles such as Senior Brand Manager and Trade Marketing Manager at the same company. Prior to that, Cherie was a Brand Manager at Johnson & Johnson, where Cherie managed various flagship brands such as BAND-AID and REGAINE. With a strong background in trade marketing and category management, Cherie has also worked at GlaxoSmithKline, Philips, and Green's Food in various analytical and marketing roles. Cherie holds a Master of Commerce in Marketing and Management of Technologies from the University of Sydney, as well as a Bachelor of Chemical Engineering in Biochemical Engineering.