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Fernanda Hoefel is a Partner at McKinsey & Company, having worked there since October 2008, specializing in strategic, organizational, and marketing issues for large companies in the packaged goods and retail sectors. Prior experience includes serving as Planning Manager for Product Innovation at Natura, Brazil's largest cosmetics company, from September 2006 to September 2008, where responsibilities encompassed strategic planning, product lifecycle management, and establishing processes for innovation strategies. Fernanda began their career at McKinsey & Company as a Consultant from February 2004 to August 2006. Academic credentials include a PhD in Oceanography with a focus on Applied Ocean Sciences from the Massachusetts Institute of Technology and additional education from IMD in 2008.