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Bob McKay has worked in the media industry since 1987. Bob began their career at Paxson Communications as an Account Executive and General Sales Manager. In 1997, they moved to Clear Channel Radio as General Sales Manager for WHPT 102.5 and Jammin Oldies 101.5. Bob then transitioned to Cox Radio in 1999 as General Sales Manager for the Bone 102.5 WHPT and Eagle 107.3 WXGL. In 2005, they founded McKay Advertising + Activation, Tampa Bay and Florida's first digital media agency. In 2017, they joined the Forbes Agency Council as an official member and the University of South Florida Muma College of Business as USF Associate - Digital Media.

Bob McKay attended Lyons Township HS from 1979 to 1983. Bob then went on to the University of South Florida, graduating in 1987 with a Bachelor of Science in Communications.