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Betsy Fiden is an accomplished marketing professional with extensive experience in strategic marketing, client services, and account management. Currently a Partner at McGuffin Creative Group, Inc. since September 2004, Betsy oversees marketing and strategy while directing client services for a diverse range of clients in the financial and healthcare sectors. Prior to this role, Betsy served as Account Director at Maddock Douglas from 1997 to 2004, managing relationships with notable clients such as Culligan International and Harris Bank. Betsy's career began at Dukane Corporation, where responsibilities included being President of the Audio Visual Products Division and Marketing Communications Manager, contributing considerably to product development and marketing initiatives. Betsy holds a BA in Journalism and German from the University of Illinois Urbana-Champaign.