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Steven Sidi is a seasoned UX Manager and Lead User Experience Designer at McGraw Hill since April 2013, specializing in user experience and information architecture for learning management systems across various platforms, including mobile and web. With a diverse background in freelance UX and design consulting under Impulse9 Design, Sidi has contributed to branding and UX/UI for multiple formats such as mobile, tablet, and kiosks. Previous roles include Senior Mobile UI/UX Designer at usablenet and Web Designer at AAA New York, where Sidi focused on rebranding, user interface development, and mobile applications. Educational credentials include a Bachelor's degree in Graphic/Advertising Design from the Fashion Institute of Technology and an Associate's degree in Graphic Design from Briarcliffe College.