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Kirsty Whyte is an experienced marketing and communications professional currently serving as the Marketing and Communications Manager at Avidity Group Ltd and McCurrach, roles held since May 2021. With a strong background in digital marketing, Kirsty led ecommerce marketing at HANON, where responsibilities included brand activations and successful SEO strategies. Previous positions include Senior Marketing & PR Executive at OGV Energy, where Kirsty significantly increased LinkedIn followers, and various roles at Inditex, including Commercial Manager at ZARA, emphasizing visual merchandising and team leadership. Kirsty began a career in journalism and styling, contributing to notable publications and gaining experience in events and PR. Kirsty holds a Bachelor of Arts in Fashion Management from Robert Gordon University.