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Mar¨ªa Mart¨ªnez Lago has a diverse work experience in various roles and industries. Mar¨ªa is currently the Managing Director of McCann Madrid & MRM Spain at McCann Worldgroup Spain. Prior to that, they worked as an Associate Professor of Strategic Planning at IE Business School from 2017 to 2023. Mar¨ªa also had extensive experience at MRM Spain, where they held the positions of Managing Director & Chief Strategy Officer from 2015 to 2023. Before that, they served as the Client Solutions Director and Chief Growth Officer at MRM Worldwide from 2010 to 2014. Mar¨ªa's earlier roles include Account Director and Account Supervisor at Reporter from 2000 to 2003. Mar¨ªa has a strong background in customer experience-marketing and is capable of navigating the complex landscape of digitally driven markets.

Mar¨ªa Mart¨ªnez Lago completed their Master's degree in Comunicaci¨®n Integrada from Universidad Francisco de Vitoria between 1997 and 2000. Prior to that, they pursued a Licenciatura in Ciencias de la Informaci¨®n from Universidad Complutense de Madrid, although the duration of their studies in this program is not specified. Additionally, Mar¨ªa studied at Universidad de Santiago de Compostela, although the specific degree they pursued there is not mentioned.