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Lorena Álvarez has a diverse work experience in the field of advertising and creative directing. Lorena has worked as a Directora creativa at This is Libre since September 2023. Prior to that, they worked as a Directora de Arte independiente. Lorena also has experience as a Senior Art Director at McCANN WORLDGROUP Spain, where they managed projects for various clients including Coca-Cola, Fanta, Ikea, and Movistar. Lorena started their career as a Junior Art Director at El Laboratorio, working on projects for Mercedes-Benz and Campofrio. Additionally, Lorena worked as an Art Director at Young & Rubicam, Sra. Rushmore, and Ogilvy & Mather.

Lorena Álvarez received their bachelor's degree in "Publicidad y RR.PP." with a focus on "Comunicación, general" from Universitat d'Alacant. Lorena attended this institution from 1997 to 2001. Additionally, Lorena obtained a "Master de Creatividad" from The School Agency, which they completed between 2002 and 2003.