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Alba González Sabatés has a diverse work experience in the field of business development and marketing. Alba currently holds the position of Business Head at McCANN WORLDGROUP Spain since February 2020. Prior to this, they worked as the Director of Business Development at Odisea Barcelona S.L. from January 2019 to February 2020, where they were responsible for the agency's development plan, digital transformation, and new business proposals. Before that, Alba worked as a New Business Development and Marketing Consultant at their own company, Alba González, in 2018, where they focused on brand and business strategy, pitch leadership, and team setup for new projects. Alba also has extensive experience at DoubleYou, where they served as a Client Services Director and Account Director, working on account management, team creation, strategy development, and creative proposals supervision. Alba's earlier roles include being an Account Executive at Ogilvy Interactive, Interactiva On-line, and e-lacaixa, as well as an Assistant Account Executive at DEC BBDO.

Alba González Sabatés obtained a Licentiate degree in Advertising & Public Relations from the Universitat Autònoma de Barcelona, where they studied from 2000 to 2003. Alba then pursued an Advanced degree in marketing at the Universitat Politècnica de Barcelona (UPC) in 2006.