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Carolina Zavala currently serves as Directora Creativa at McCann Santiago, a position held since August 2023. Previously, Carolina held similar roles at Agencia Pedro Juan y Diego and Wunderman Thompson. Carolina's extensive experience includes serving as Directora de Arte in various prominent agencies such as McCann, Young & Rubicam, and Porta, managing notable accounts including Coca-Cola, Polla Chilena de Beneficencia, and various others. Carolina is also a member of Círculo de Creativas de Chile and has worked as a freelance art director and illustrator. Educational background includes degrees in Publicidad and Dirección de Arte from Duoc UC Viña del Mar, obtained between 2004 and 2007.