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Cinzia Crociani has a diverse and extensive work experience in the advertising industry. Cinzia began their career at Publicis as a Copywriter, working on projects for clients such as IKEA and L'Oreal. Cinzia then joined Ogilvy & Mather as an Art Director, where they focused on digital and new media projects for clients such as Coca-Cola and Unilever. Afterwards, they worked at Saatchi & Saatchi as a Senior Art Director, gaining experience in creating campaigns for regional clients like Toyota and Pampers. In 2014, they joined Grey Group Singapore as an Associate Creative Director and later became an Integrated Creative Director, leading successful campaigns for clients such as Tic Tac and Ferrero. Cinzia then moved to Energy BBDO as an SVP Creative Director before joining McCann New York as an EVP Executive Creative Director. Their most recent role was at VMLY&R as an Executive Creative Director.

Cinzia Crociani obtained a Master's Degree in Philosophy from Alma Mater Studiorum – Università di Bologna between 1996 and 2000. In 2013, they completed a User Experience Lab program at Hyper Island.