Monis Usman has a diverse background in marketing and brand management. Monis started their career as a Marketing Intern at Berlitz Corporation in 2006 and later worked as a Sales and Marketing Advisor at British Gas. In 2009, they joined J. Walter Thompson Worldwide as an Associate Brand Manager.
In 2011, Monis became an International Marketing Officer at London School of Commerce, where they were responsible for developing marketing plans and campaigns. In 2013, they joined Pfizer as a Management Trainee, where they strategized marketing events and promotional materials for various brands.
Monis then moved to Rocket Internet SE in 2014 and held several roles, including Brand Development Manager and Head of Marketing. Monis was responsible for developing brand strategies, overseeing online and offline marketing, and devising effective measurement tools for online campaigns.
In 2014, they also joined Daraz as the Head of Marketing, where they oversaw marketing functions across seven Asian countries. Monis led the development and implementation of annual marketing plans, resulting in consistent sales growth.
Currently, Monis is working at MCB-Arif Habib Savings & Investments as the SVP - Head of Digital Business & Marketing. Monis'sresponsibilities include leading the digital business and marketing strategies for the company.
Overall, Monis Usman has a strong background in marketing, brand development, and strategic planning across various industries and companies.
Monis Usman has a Master's Degree in Marketing and International Business from Cardiff University / Prifysgol Caerdydd, which was obtained from 2010 to 2012. Prior to that, they completed their Bachelor of Business Administration (BBA) in Business Administration, Marketing & Media Science from the University of Wales, from 2006 to 2009. Additionally, Monis has obtained certifications as a Google Digital Guru, including the Blue Belt and Green Belt, from Google in 2019.
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