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Gwend Lim is an accomplished professional with extensive experience in marketing, media planning, and account management. Currently serving as an Account Manager at M&C Saatchi Performance since April 2021, Gwend oversees multiple accounts, including Grab Philippines, Cambodia, and Myanmar, while previously holding the role of Media Planner for various regional accounts. Gwend also co-founded AWARE and served as a Marketing Strategist, focusing on digital growth strategies. Additional experience includes a role as Senior Marketing & Partnerships Executive at the Singapore International Film Festival, along with project management positions at ZoMedia Pte Ltd and The Esplanade Co Ltd. Gwend holds a Bachelor of Arts in Arts Management from Goldsmiths, University of London, a Post Diploma Certificate in Data Science from Singapore Polytechnic, and is currently pursuing further education at Reforge.