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Dane Buchanan is a seasoned professional in data and analytics with extensive experience in various leadership roles. Currently serving as Chief Data & Analytics Officer at M&C Saatchi Performance since January 2022, Dane's past positions include EU Agency Measurement Lead at TikTok and Business Director at Ebiquity plc. Prior to these roles, Dane worked as Analytics/ Technical Lead at MC&C Media, Analyst at IPG Mediabrands UK, Technical Analyst at Interactive Data, and Media Optimization Manager at Raw Marketing and Events. Dane holds a postgraduate degree in Computer Science from Birkbeck, University of London, and two degrees from University College Dublin: a Bachelor's in Economics and a Bachelor of Science in Physics with Astronomy & Space Science.