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Silvia Alsina Urpina serves as the President and CEO of Roman since November 1992, emphasizing the critical role of communication in achieving corporate goals. Currently, Silvia holds multiple influential positions, including Owner and General Manager at Observatori Dona, Empresa i Economia de la Cambra de Comerç de Barcelona, and Cofundadora of Nactiva, a Market Builder focused on social and environmental impact in the Mediterranean region. Additional roles include advising positions at FACONAUTO WOMAN and Blum Company Builder, alongside key memberships in MC MUTUAL, Fundación UPF Barcelona School of Management, Asociación Española de Directivos, and Societat Barcelonesa d'Estudis Econòmics i Socials, contributing to strategic discussions on economic and social development within Barcelona and its metropolitan area.