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Piyush Ganaatra has had an extensive work experience in various industries. Piyush started their career as the Recruitment - Group Managing Director at MBR Recruitment in 1994, where they played a crucial role in establishing the company's presence in the Dubai advertising community and expanding its reach across the Middle East. In the same year, they also took on the role of Managing Director at Medicast Trading LLC, leading the manufacturing of surgical disposables from non-woven fabric. In 2005, Piyush co-founded Alternative, a digital marketing and advertising agency that has been successful in delivering innovative and result-driven digital services to clients in Dubai and other regions of the UAE. Currently, they serve as the Group Managing Director for MBR Recruitment - Shipping, Logistics & IT Specialists, continuing the company's growth trajectory.

Piyush Ganaatra earned a Bachelor's degree in Business/Commerce, General from the University of Mumbai from 1988 to 1991.