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Lavan Iswaran is an experienced marketing professional with a strong background in loyalty programs, partnerships, and brand management. Currently serving as Marketing Manager and Loyalty & Partnership Manager at MBO Cinemas, Lavan Iswaran is responsible for launching and rebranding the MBO Cinemas ALLSTAR loyalty program, while managing partner marketing activities and conducting campaign analyses. Previously, as Brand Partnership Manager at HaloCheck.xyz, Lavan successfully negotiated and maintained partnerships, enhancing brand representation. Earlier roles at MBO Cinemas included Partnership & Local Area Marketing Assistant Manager, where brand awareness initiatives were executed, and senior marketing executive positions. Lavan’s career began as Special Events Executive at X2 International, collaborating on major events, and included an internship at HSBC focused on sales and management. Lavan Iswaran holds a Bachelor's Degree in Mass Communication with a major in Public Relations from Universiti Tunku Abdul Rahman and a Foundation in Arts from HELP University.