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Joseph studied art at the Art Institute of Fort Lauderdale. He began his career as a print designer in 1988 and in 2005 founded Leonardo Design, LLC. Joseph is known for his ability to translate business objectives into compelling design and creative executions. His clean aesthetic has attracted a dedicated following of Healthcare-oriented clients, as well as those in Financial and Food-related industries. He has repeat clients include St. Joseph Healthcare Services of Rhode Island, Cape Cod Healthcare, JSA Medical Group, Sheldon May Law, Alexander Alternative Capital, Fonterra Brands of New Zealand, and Frozen Specialties.