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Tim Merforth currently serves as the Head of Websites & Ecommerce at Mazda Motor Europe, overseeing the operations and development of Europe-wide web platforms and ecommerce business strategies. Prior to this role, Tim held various positions including Head of Ecommerce Merchandising and Online Marketing at AbeBooks, Vice President of Content Marketing at Deutsche Bank AG, and Head of Product and New Business at Handelsblatt Publishing Group. With a strong background in digital marketing, ecommerce development, and content strategy, Tim has consistently driven innovative approaches to enhance customer engagement and maximize project effectiveness. Tim's educational qualifications include a Diplom-Oekonom in Business Administration from Universität Witten/Herdecke and multiple international studies.