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John Bache is an accomplished professional with extensive experience in digital marketing and communications within the automotive industry. Currently serving as Transaction Manager at Mazda Motor Europe since April 2021, John oversees the enhancement and extension of the company's eCommerce and dealer website solutions across Europe, while also project managing Mazda Europe's eCommerce initiative in the UK. Prior to this role, John held various managerial positions at Mazda UK, including Communications & Digital Transformation Manager and Digital & Data Optimisation Manager. John began their career at Kia Motors UK Ltd and has also held significant marketing positions at John Armit Wines, Gray & Osbourn, and Great Universal Stores PLC. John Bache holds an IDM Diploma in Direct Marketing from The Manchester Metropolitan University and a BA (Hons) in Leisure Marketing from Bournemouth University.