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Laura Snoddy is a seasoned data scientist with extensive experience in optimizing media performance and campaign analytics. Currently serving as a Senior Data Scientist at Amazon since September 2017 and previously a Staff Data Scientist at MaxPoint since May 2012, Laura has developed and implemented key features for media optimization systems integral to campaign performance. Prior roles included Data Analyst and Business Analyst at MaxPoint, where Laura created automation algorithms and enhanced advertising strategies. Laura began their career as an Admissions Fellow at Kenyon College, engaging with prospective students and conducting campus tours. Educational qualifications include a Master of Science in Analytics from North Carolina State University and a Bachelor of Arts in Mathematics from Kenyon College.