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Gareth Hives has extensive work experience in sales and account management within the entertainment industry. Gareth started their career at Disc Distribution in 1999 as an Account Manager. Gareth then moved to Cinema Club in 2001 where they worked as a National Account Manager until 2003. Gareth then joined ChoicesUK as the Head of Fulfilment in 2003 and held this position until 2008. Gareth'smost recent role was as the Director of Sales UK & EMEA at Maximum Games, a position they have been in since 2008.

Gareth Hives attended St Peters, Huntingdon from 1982 to 1988. The degree name and field of study are not provided for this period. Additionally, they attended St Peters School at an unspecified time, but no further details about their education during this period are provided.