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Shira Noor has a diverse work experience spanning over several companies and roles. Shira is currently the Head of Product Marketing at Max Miksim. Previously, they worked at Cellcom, starting as a Strategic Marketing Analyst before moving up to become the Customer Loyalty Marketing Manager. Shira then took on the role of Marketing Manager for the "Cellcom Abroad" Service, where they were responsible for all marketing activities, including developing pricing policies and launching new customer programs. Shira also established business collaborations with external partners and managed digital marketing for the product. Prior to their time at Cellcom, they worked as a Market Research & Strategy Analyst at Reshet.tv.

Shira Noor completed their education with a Master of Business Administration (MBA) degree in Marketing from Tel Aviv University between 2006 and 2009. Prior to that, they obtained their Bachelor's degree in Psychology and Business Management from the same university, studying between 2001 and 2005.

In addition to their formal education, Shira Noor has also obtained a certification in Google Ads Search from Google in December 2021.