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Johanna Smeds has extensive experience in branding, design, and marketing, holding various leadership roles in well-known companies such as MAX Burgers, Torhild AB, Finska Akademien, Scandinavian Design Group, McCann Stockholm, Jensen Pamp McCann, The Brand Union, Identity Works, and Spray. With a degree in Civilekonom with a focus on Marketing and German from Luleå University of Technology, Johanna has also pursued further education at IHM Business School, Stockholm School of Economics Executive Education, Stockholm University, and Berghs School of Communication.