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Allison McArdle is an accomplished marketing professional with extensive experience in branding and global event management. Currently serving as Director of Global Events at Mavenir since December 2014, Allison leads branding initiatives and manages global events. Previous roles include Branding and Corporate Events Specialist at Mitel, where responsibilities encompassed planning large-scale tradeshows, managing corporate calendars, and implementing efficient meeting programs. As Social Media and Marketing Coordinator at Krimson and Klover, Allison successfully increased brand visibility through strategic social media management. Earlier experience also includes roles at Coats Aloe International and founding Queen's Care Collection, where marketing strategies and product launches were key focuses. Allison holds a Bachelor of Business Administration in Marketing and Entrepreneurship from Baylor University.