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Helena Sikorova is a seasoned marketing professional with extensive experience in brand management and marketing activation. Currently serving as a Senior Brand Manager at Mattoni 1873 since March 2023, Helena previously held the same title at Plzeňský Prazdroj from July 2015 to January 2023. Prior roles include Marketing Activation Manager for the Czech Republic, Slovakia, and the Baltics at The Coca-Cola Company, and Product Manager at Vitana (Rieber & Søn ASA). Helena's career began as a Marketing Manager with HiPP-Gruppe, followed by a position as Junior Brand Manager at Ferrero. Helena holds a Master's degree in Business Administration from the Prague University of Economics and Business, completed in 2007.