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Alex Ries is currently the VP of Marketing and Head of Global Brand Strategy & Creative at Fisher-Price within Mattel, Inc. With previous experience as Chief Marketing Officer at Me & My Big Ideas, LLC and SVP & Head of U.S. Marketing & Strategy at Moose Toys, Alex has a strong background in marketing and retail development. Prior to this, Alex also held positions at PBS Distribution and NCircle Entertainment, where Alex played key roles in sales, business development, and company growth. Earlier in their career, Alex worked as a gymnastics coach at World Olympic Gymnastics Academy and as an Associate Producer/Production Manager at NextNext Entertainment. Alex received their education from The University of Texas at Dallas.