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Harbinder Lally, P.Eng, serves as the Head of Global Strategic Alliances and Partnerships at MATRIXX Software since April 2019, playing a crucial role in advancing digital commerce technology for telecom service providers. Prior experience includes positions such as Sales Account Director for AT&T at Openet, where Harbinder aligned client needs with project requirements, and Technical Sales Director, focusing on Subscriber Optimization Software. Earlier roles include Sales Solutions Engineer at Redknee, where expertise was applied in telecom software sales engineering, and a Senior Wireless Division Test Engineer at Marvell Semiconductors, responsible for developing test systems. Harbinder also held positions at Vodafone UK and Redknee Inc as a Network Architect Consultant and has foundational experience as a Systems Engineer at TransCanada Ltd. and IP and Data Design roles at TELUS Communications. Education was obtained from the University of Calgary with a B.Sc in Computer Engineering.