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Craig Shotland has worked in a variety of roles since 1999. Craig began their career as a Consultant (Co-Op University Scholarship) at PwC in 1999, where they worked as a Business Analyst and Web Developer. In 2002, they moved to BearingPoint as a Consultant. In 2004, Craig founded Netstarter, an award-winning eCommerce agency, where they served as the trusted web partner for some of the most recognized brands, industry associations, and government departments. In 2017, Craig moved to ROKT as the Managing Director APAC and Japan. Most recently, in 2019, Craig became the CEO of Matific.

Craig Shotland has a Bachelor of Information Technology from the University of Technology Sydney, which they obtained between 1999 and 2001. Craig studied IT, Business, and Finance during this time. Prior to this, they attended Moriah College between 1997 and 1998. Craig attended Carmel College from 1986 to 1997.