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Lilian Bours is an accomplished marketing leader with extensive experience in global brand strategy and communication. Currently serving as the Global Head of Marketing at MatchWornShirt since May 2023, Lilian previously held the position of CMO at O'Neill and was the Global Brand and Brand Partnership Director at Huawei, where responsibilities included developing brand strategy to position Huawei as a market leader. A notable tenure at Nike spanned over 25 years, where Lilian ascended through various roles such as Senior Marketing Director for Eastern Europe and the Middle East, and Global Brand Director for Football, contributing to award-winning campaigns like 'Write the Future' and 'My Time is Now'. Lilian's career showcases a strong focus on brand development, strategic marketing, and innovative communication. Education was completed at Fontys University of Applied Sciences.