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James Flude is an accomplished professional in business development and partnership management within the sports and entertainment sector. Currently serving as Head of Business Development at MatchWornShirt since August 2022, James previously held several roles at CSM Sport & Entertainment, including Partnership Development Manager and Senior Account Manager, where responsibility included managing relationships with major sporting rights holders and executing global sponsorships, notably with brands like Formula One and Unilever. Additional experience encompasses roles at Bahrain Raid Xtreme, Just Marketing, Inc., and Essentially Group, showcasing a strong background in marketing and event coordination. James holds a Diploma in Sponsorship from ESA and a degree in Geography with Economics from Queen Mary University of London.