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From college athletics to social media, to working with Fortune 500s and expanding into tech, Krystal’s background as a creative director, a branding strategist, and a social media influencer has earned her over a decade’s worth of industry experience. Beginning at LSU Athletics, Krystal served as Creative Services Director and later grew her digital presence to 300k+ on her own social media accounts. As Chief of Content at MatchPoint Connection, she combines her previous background working with student-athletes with her experience working with leading brands like Proctor & Gamble, Four Seasons, Net Jets, Saks Fifth Avenue, David Yurman and more.