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Eda H is an experienced game designer with a robust background in digital media management. Currently employed at Matchingham Games since February 2020, Eda specializes in hypercasual game design, focusing on cost-per-install (CPI) strategies and lifetime value (LTV) and retention optimization. Previous experience includes serving as a digital media manager at Rana Ads from March 2017 to January 2020 and as a game designer at Tafu Mobiles from November 2015 to December 2016. Eda also has a foundation in education, having worked as an early childhood education specialist at Al Basma British School and as an education professional at Bright Kids LLC. Eda holds a bachelor's degree in Art/Art Studies from Boğaziçi University, completed between 2004 and 2009, and attended Çapa Fen Lisesi from 2000 to 2004.