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Aisha Friswold

Principal at Masters Alliance

Aisha Friswold is an experienced international business professional with strong strategic, project, engineering and design experience.

Having grown up in Sweden and Montenegro, Aisha leverages her international business and educational background to serve clients on a broad range of issues including strategy development, market segmentation, marketing, competitive analysis and financial business modeling.

Aisha has provided international consulting services to a broad range of clients after beginning her career advising the Volvo Car Corporation, R&D, on product development and post-development testing of newly designed automobiles prior to acceptance for full production. She coordinated design efforts, problem/solution approaches and component prototypes for future car models. Additionally, she led 3D design solutions and development for construction and installation of engine and emission components, and led development efforts with foreign suppliers and partners in Japan, Germany and France to secure right quality, performance and design requirements.

Ms. Friswold worked for Ericsson Telecom in Strategic Planning and Business Development, focusing on competitive analyses, business intelligence international customer satisfaction programs and strategic and quality improvements for operations and manufacturing.

She also works with Scandinavian companies looking toward the U.S. market or American companies with connections to Scandinavia that are looking to build business relationships and develop business plans for growth.

Aisha serves as President on the Board of Directors for the Swedish-American Chamber of Commerce in Minnesota.

She originally worked as a mechanical engineer and later received a B.Sc. in Business; Finance and Marketing [Summa Cum Laude] from the Carlson School of Management at the University of Minnesota.


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