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Shelby Tyler is a Sales and Marketing Data Analyst at MasterCraft Boat Company since June 2023, bringing a strong background in data analysis and marketing. Previous experience includes serving as a Data Analyst and Digital Marketing Manager at Duke University - The Fuqua School of Business, where communication with prospective students was key as an Admissions Ambassador. Shelby contributed to the Probability & Statistics course as a Graduate Teaching Assistant and completed a data analytics consulting project for Los Angeles Football Club, focusing on customer lifetime value modeling. As a former NCAA student-athlete, Shelby garnered multiple accolades including NCAA All-American titles and participation in the Olympic Trials. Additional roles include Operations Manager at Camp Maritime, involvement in the communications department at Grace Church in Indiana, and competing for Team USA at the World Championships and Pan-American Games, securing a bronze medal. Shelby holds a Master's degree in Quantitative Management: Business Analytics from Duke University and a Bachelor's degree in Economics and International Business from the University of Georgia.