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Laura D'Accardi is a seasoned professional with extensive experience in digital marketing and management. Currently serving as the Digital Marketing & CRM Department Manager and Digital Campaign and Social Media Team Lead at Yamaha Motor Europe N.V. since September 2018, Laura has previously held key positions, including Associate Professor of Digital Marketing and Digital Entrepreneurship at ICEMD and Product Marketing Manager at KNOWDLE MEDIA GROUP. Laura co-founded IkiOra, an innovative on-demand delivery startup, and has held various marketing roles, demonstrating expertise in brand management, product marketing, and digital transformation. Laura's educational background includes an Executive Master in Digital Transformation & Innovation Leadership from IE Business School and a Postgraduate Program in Digital Marketing.