Jasleen Bhardwaj has a diverse work experience in market research and insights. Jasleen is currently employed at MasterClass as a Senior Manager, Insights since September 2022. Prior to this role, Jasleen worked as an Insights Manager at MasterClass from August 2021 to September 2022.
Before joining MasterClass, Jasleen worked at Meta (formerly known as Facebook) starting from September 2019 to August 2021. Jasleen held the position of a Market Researcher, AR/VR, where they collaborated with various teams to conduct qualitative and quantitative research studies to understand the value proposition of Meta's AR and VR products. Their work involved tasks such as global brand tracking, consumer journey mapping, web usability testing, social listening, and qualitative research studies.
Prior to Meta, Jasleen worked at LRWGreenberg as a Senior Strategist, Market Research. From March 2016 to September 2019, they led research studies for top tech companies, including Google, Facebook, and Snapchat. Jasleen provided insights and recommendations for companies' go-to-market strategies, utilizing data analysis tools such as Excel and SPSS to present quantitative findings to executives and partners.
Jasleen's earlier experience includes working as a Talent Researcher at Twilio Inc. from January 2015 to February 2016, where they were responsible for prospecting and managing engineering candidates. Jasleen developed strong research and communication skills during this role, which laid the foundation for their future career as a market researcher.
Jasleen's career in research began at the University of California, Davis, where they worked as a Senior Research Associate from October 2009 to September 2011. Their focus was on studying children's emotions, decisions, and reasoning about fear and worry. Jasleen gained experience in qualitative research methods, conducting interviews, projective activities, and collecting observational data.
Overall, Jasleen Bhardwaj's work experience spans market research, insights, talent sourcing, and research in the field of child emotions.
Jasleen Bhardwaj completed their education at three different institutions. Jasleen first attended James Logan High School from 2003 to 2007, although no specific degree or field of study is mentioned. Following that, they pursued a Bachelor of Arts (BA) degree in Psychology & Sociology at the University of California, Davis from 2007 to 2011. Finally, from 2018 to 2021, they attended the University of California, Davis Graduate School of Management, where they obtained a Master of Business Administration (MBA) degree with a focus in STEM.
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