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Maëva Le Roch is a seasoned professional in media and digital marketing, currently serving as Vice President of Media and Digital Marketing for Europe at Mastercard. Previous roles include Director of Media Europe for Consumer Marketing at Carat and various positions at iProspect, including Global Digital Director and Senior Digital Planner. Early career experience includes working as a Digital Media Buyer focused on branding strategy at AEGIS MEDIA GROUP and managing operations at Tabby Cat Lounge. Maëva Le Roch holds a master's degree in International Negotiations from Aix-Marseille University and a BA in English Literature and History with a minor in Portuguese from Université Rennes 2.