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Jelena Hoffart is a seasoned professional with extensive experience in finance, investment, and consultancy. Currently serving as the Director of Identity Value Chain Expansion at Mastercard, Jelena has also worked as a consultant and advisor in a freelance capacity. Previous roles include being an investor at 9Yards Capital, holding positions in finance and strategy at Stash, and working as an Investment Associate and Investment Banking Analyst at Goldman Sachs. Jelena holds a degree from the University of Oregon's Robert D. Clark Honors College, specializing in Economics and Political Science.