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Alice Plaskett is a marketing professional with extensive experience in B2B marketing and brand strategy. Currently serving as a Senior Specialist in B2B Marketing: Strategic Growth at Mastercard since April 2024, Alice previously held the role of Senior Marketing Manager at Creature & Co., where a B2B growth strategy was designed and implemented to balance purpose with profit. Prior experience includes positions as Global Marketing Manager at 1HQ Brand Agency, where global marketing strategies were developed, and Senior Digital Content Executive at Henley Business School, focusing on content strategy transformation. Alice began their career as a Communications Officer at Winchester Student Union. Educational qualifications include a Diploma in Professional Marketing from the Chartered Institute of Marketing and a BA Hons in Event Management and Media Studies from the University of Winchester.