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Matthew Lashmar is currently serving as the Managing Director at MassChallenge Switzerland, a top startup accelerator globally. With a background in sales, marketing, and business administration, Matthew also runs a private practice coaching and consulting entrepreneurs and startups. Their approach involves listening to clients, guiding them towards practical solutions, and challenging them to progress. Throughout their career at Procter & Gamble, Matthew held various sales and commercial director roles, demonstrating their skills in leadership, strategy development, and business growth. Matthew also has experience in market strategy, planning, and customer acquisition. Matthew's educational background includes a BSC in Business Administration and Management from Aston University.