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Farida Safwat is an experienced professional in client research and marketing, currently serving as a Client Research Manager at Maru Group since September 2022. Previous roles include Social Media Analyst at M&C Saatchi London and Insight Manager at Quadrangle. Farida has held positions in marketing research, including Marketing Research Team Leader at Etisalat and Quantitative Senior Research Executive at Ipsos. Early career experiences encompass research and educational roles, such as Research Executive at GfK and Co-Teacher at Green Land ¨C Pr¨¦ Vert International Schools. Farida holds a Bachelor¡¯s Degree in Marketing and Accounting from The German University in Cairo and an IGCSE from Port Said Language School.