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Andreas Hilgers is an experienced executive in brand strategy with a current position as Executive Director and Head of Brand Strategy at Martin et Karczinski since November 2021, specializing in comprehensive brand consulting for strategy, design, and transformation. Prior to this role, Hilgers served as Director of Brand Strategy at Kantar from January 2020 to November 2021, contributing to one of the world's leading companies in data science and consulting. Hilgers also held dual roles as Director of Brand Strategy and Director of Business Development at Kantar Added Value DE from February 2012 to December 2019 and worked as a Senior Consultant at icon added value GmbH from January 2011 to January 2012. Earlier career experience includes a Senior Consultant position at B.R. Brand Rating GmbH, focusing on monetary brand valuation for M&A purposes. Hilgers holds a Diplom-Kaufmann (Univ.) degree in Business Administration from the Catholic University of Eichstätt-Ingolstadt.