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Brad Cox is an experienced professional with a diverse background in marketing and sales within the heavy machinery industry. Currently serving in a Machine Monitoring role at Martin Equipment since February 2021, Brad previously held various positions at Caterpillar Inc., including Parts and Service Sales Territory Manager, Marketing Manager for Maintenance Products, and North America Regional Alliance Manager. Brad's career began at Caterpillar Logistics Inc. as a Senior Transportation Representative. With an M.B.A. from the University of Illinois Springfield, Brad has demonstrated expertise in driving market share growth, managing key accounts, and implementing strategic business initiatives.