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Toby Keir has a diverse work experience in the retail industry. Toby is currently the Chief Executive Officer at Marshall Retail Group/InMotion since November 2021. Prior to this, they held various roles at WHSmith, including Managing Director from September 2017 to November 2021, Commercial Director UK and International from January 2014 to August 2017, Buying Director from August 2012 to January 2014, Head of Non Fiction and Digital Books from April 2010 to July 2012, and Trading Controller from July 2006 to May 2010.

Toby Keir completed their Bachelor of Arts (B.A.) degree, specializing in Business and Retail, at Bournemouth University from 1997 to 2002. Toby also pursued an Executive education program in Leadership at London Business School, completing it in 2016.