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Barbara Lawrence is an accomplished professional with extensive experience in sales, marketing analytics, and customer engagement. Currently serving as Manager of Sales & Customer Analytics at Marsh Supermarkets since December 2015, Barbara has successfully enhanced internal data usage to refine marketing campaigns and foster long-term changes in customer behavior. Previous roles include SEO Specialist at Found Search Marketing, where strategy development and execution for digital marketing efforts took precedence, and Manager of Marketing Analytics/Direct Mail at Defender Direct, where leadership in analytic solutions supported print campaign growth. With earlier positions at Eli Lilly & Company, including Senior Marketing Associate, and a range of roles at Group RCI, Barbara's expertise encompasses advanced quantitative analysis, database marketing, and customer experience strategies. Barbara holds a Master’s degree in Applied Statistics from Indiana University Indianapolis and a Bachelor's degree in Mathematics from Purdue University.