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Roman Vorobiev is an accomplished design leader with extensive experience in brand identity and design within the fast-moving consumer goods (FMCG) sector. Currently serving as the Global Director of Brand Identity and Design at Mars since July 2015, Roman focuses on enhancing consumer experience, optimizing processes, and promoting global collaboration. Previously, Roman held key positions at Wrigley and The Coca-Cola Company, contributing to brand design and identity development across multiple regions. With a foundation in design management established at TMA Draft and the Moscow Design Centre, as well as a solid educational background from Lomonosov Moscow State University, Roman is dedicated to fostering inclusive and impactful design practices.